Social Media Marketing (SMM)is the use of social media platforms and websites to promote a product or service. Social Media Marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope, and the establishment of a firm's desired social media "culture" and "tone".
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat, and WhatsApp. Social media marketing for small businesses usually starts with having a consistent presence on social media. Around five billion people use social media. By being present on social media platforms, you give your brand an opportunity to be discovered by your future customers.
Publishing to social media is as simple as sharing a blog post, an image, or a video on a social media platform. It’s just like how you would share on your personal Facebook profile. But you will want to plan your content ahead of time instead of creating and publishing content spontaneously. Also, to ensure that you are maximizing your reach on social media, you need to publish great content that your audience likes, at the right timing and frequency.
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