Using WhatsApp as a marketing tool may be unfamiliar to many. After all, it’s fairly new to the digital marketing scene and is primarily known as a messenger service for individuals.
WhatsApp has become extremely popular, with over 2 billion active users worldwide. Part of what makes it so attractive for individuals is that it sidesteps hefty SMS fees when communicating internationally, making it ideal for those with contacts overseas. As well, it keeps all your messages, group chats, voice calls, and video calls in one place.
Broadly, the term “WhatsApp marketing” refers to any marketing or promotional activities that take place on WhatsApp. Typically, marketers use WhatsApp Business and WhatsApp Business API — two interfaces separate from Whatsapp that allow you to manage conversations with your audience.