Using WhatsApp as a marketing tool may be unfamiliar to many. After all, it’s fairly new to the digital marketing scene and is primarily known as a messenger service for individuals.
WhatsApp has become extremely popular, with over 2 billion active users worldwide. Part of what makes it so attractive for individuals is that it sidesteps hefty SMS fees when communicating internationally, making it ideal for those with contacts overseas. As well, it keeps all your messages, group chats, voice calls, and video calls in one place.
Broadly, the term “WhatsApp marketing” refers to any
marketing or promotional activities that take place on
WhatsApp. Typically, marketers use WhatsApp Business and
WhatsApp Business API — two interfaces separate from
Whatsapp that allow you to manage conversations with your
audience.
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